Landrieu runs high-tech campaign

2007-08-21

Source: Baton Rouge Advocate

If you're a potential campaign supporter of U.S. Sen. Mary Landrieu named Roy, you most likely received a personalized e-mail recently whose salutation began "Dear Roy..."

Yet if your name is Sarah, your electronic message from the Louisiana Democrat began "Dear Sarah..."

The personal touch to computer messages is just one aspect of the 21st-century campaign Landrieu is running in her bid for re-election next year.

In the past six years, Landrieu and other candidates have seen the technology playing field explode with, among other things, YouTube, blogs and interactive Web sites with audio and video footage.

To keep pace with the changes, Landrieu hired Web site consultants who hope their electronic wizardry zaps the two-term senator to victory.

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